Industry
SaaS / POS Solutions
Services
Performance Marketing
Launched
Ongoing Optimization
Location
Dubai, UAE
Project Overview
Spotlight POS partnered with us to scale lead generation for its POS solutions across the F&B sector while improving lead quality and demo conversion rates. The focus was on reaching restaurant owners, café operators, and cloud kitchen businesses with high-intent messaging that clearly communicated product value.
The strategy was designed to move beyond generic awareness campaigns and instead build a structured lead generation system that drives measurable demo bookings and qualified prospects.
Spotlight POS needed to expand its presence in a highly competitive hospitality tech market while ensuring that leads generated were relevant and decision-maker focused. The primary challenge was generating high-quality leads at scale while filtering out irrelevant inquiries and improving demo booking conversions.
Fernexo led the Meta performance marketing strategy, focusing on audience segmentation, creative development, lead funnel optimization, and campaign structuring. Our role was to build a predictable lead generation system that consistently delivered qualified prospects for the sales team.
The Solution
We implemented a structured, performance-first approach focused on intent, relevance, and user experience.
We executed Meta Lead Generation campaigns targeting restaurant owners, café operators, and cloud kitchen decision-makers. Creatives highlighted key product features such as sales analytics, inventory management, and staff control to drive relevance and engagement.
We developed Meta lead ads with refined targeting based on job titles, interests, and business behaviors. Simple lead forms and automated follow-ups were implemented to improve lead-to-demo conversion efficiency.
A dedicated campaign was launched around the hospitality expo, using countdown creatives and urgency-driven messaging to generate awareness and pre-qualified leads before the event. This helped build strong momentum and participation interest ahead of the expo.
Fernexo Approach
At Fernexo, we build structured performance marketing systems that focus on precision targeting, creative relevance, and conversion efficiency. Every campaign is designed to generate qualified leads that directly contribute to business growth. Fernexo – a Dubai digital marketing agency focused on scalable performance and measurable results.
The performance-driven strategy delivered strong improvements across lead generation, conversion quality, and event engagement. The Meta campaigns generated over 1,500 qualified leads in 6 weeks, achieving a CPL 35% lower than industry benchmarks, significantly improving cost efficiency.
Demo booking campaigns increased performance further, delivering a 42% increase in demo bookings and a 27% lead-to-demo conversion rate, ensuring higher-quality sales opportunities.
The hospitality expo campaign successfully generated strong pre-event interest, improving visibility and building a pipeline of pre-qualified prospects ahead of the exhibition.