Which platforms to prioritise, what content formats work best, & how to reach your Dubai audience effectively
Responding to comments and DMs within agreed SLAs, building genuine audience relationships
Identifying viral formats and moments relevant to your industry, and adapting them for your brand before it closes
Optimal timing for Dubai's social media audience, consistent posting across all channels
Photography direction, short-form video, Reels, carousels, stories, and TikToks produced by our team for your brand
Captions, hooks, hashtag strategy, and all written content in Fernexo's brand-consistent voice for your business
Clear metrics: reach, engagement rate, follower growth, click-through rate, and content performance breakdown
Platform
Creation
Copywriting
Scheduling
Management
Trend
Reporting
Strategy
Content
Publishing
Community
Monitoring
Generic captions. Content that looks nice and does nothing. We see this pattern constantly in Dubai — brands spending money on social media management and getting followers who never become customers. The issue is that most agencies optimise for aesthetics and posting consistency, not for business outcomes. We optimise for outcomes first.
Instagram (primary for F&B and clinics), TikTok (primary for discovery and reach), LinkedIn (primary for B2B and professional services), YouTube Shorts (secondary reach extension). We recommend platforms based on where your specific audience is most active in Dubai - not based on what is cheapest to manage.
